Chittem Sudheer, a postgraduate in MA Economics, embarked on a remarkable journey in September 2018, launching his millet idli venture, ‘Vasana Poli,’ with an initial investment of just ₹50,000. Situated in the coastal city of Visakhapatnam, Andhra Pradesh, this venture has grown exponentially, generating impressive monthly sales of approximately ₹7.5 lakh. Sudheer’s dedication to promoting healthy eating while empowering local farmers has turned his humble stall into a shining example of sustainable entrepreneurship.
Millets: The Star Ingredient
Sudheer’s millet idlis are a unique and nutritious twist on the traditional South Indian staple. These idlis are prepared using eight varieties of millets, including jowar (sorghum), bajra (pearl millet), foxtail millet, barnyard millet, little millet, kodo millet, proso millet, and finger millet. Each millet brings its own set of health benefits, making these idlis a powerhouse of nutrition.
What sets these idlis apart is their preparation technique. Sudheer steams the idlis in ‘Vistaraaku’ leaves, enhancing their flavor and boosting their health benefits. This traditional method not only adds an earthy aroma to the idlis but also ensures a chemical-free cooking process, appealing to health-conscious customers.
Supporting Local Farmers and Tribal Communities
Sudheer’s vision extends beyond selling idlis. He is committed to empowering local farmers and tribal communities in Srikakulam, Vizianagaram, and Visakhapatnam. Every month, he procures around 700 kilograms of millets directly from these farmers, ensuring that they are paid more than the prevailing market rate. By doing so, Sudheer supports their economic growth while encouraging the cultivation of sustainable and environmentally friendly millet crops.
This initiative has become a lifeline for many farmers, offering them financial stability and a sense of pride in contributing to a venture that promotes health and well-being.
A Nutritious Meal with Millet Idlis and Healthy Chutneys
The millet idlis at Vasana Poli are served with a range of delicious and healthy chutneys made from fresh vegetables like bottle gourd, ginger, and carrot. These chutneys are crafted to complement the idlis, adding both taste and nutrition to the meal. Customers appreciate this thoughtful combination, as it aligns perfectly with their desire for wholesome and balanced food.
Growing Popularity and Customer Love
The popularity of Vasana Poli has skyrocketed, with people queuing up before sunrise to get their hands on these millet idlis. The stall operates during two time slots:
- Morning: 7:00 AM to 11:00 AM
- Evening: 6:00 PM to 10:30 PM
These hours cater to health-conscious individuals who prioritize nutritious food as part of their daily routine. Vasana Poli has become a hotspot for customers seeking a perfect balance of taste and health.
Recognition from Vice President Venkaiah Naidu
Sudheer’s efforts have not gone unnoticed. His dedication to promoting healthy food through millet idlis caught the attention of India’s Vice President, M. Venkaiah Naidu. Praising Sudheer’s innovative venture, Naidu highlighted the importance of such efforts in fostering a culture of healthy eating and supporting sustainable agriculture.
This recognition has further cemented Sudheer’s reputation as a visionary entrepreneur committed to social and environmental causes.
Challenges and Triumphs
While Sudheer’s journey has been inspiring, it hasn’t been without challenges. Convincing people to adopt millet-based foods over traditional options required persistent effort. However, his passion, coupled with the growing awareness of healthy eating, gradually won over customers. Today, Vasana Poli stands as a testament to Sudheer’s hard work and unwavering belief in his vision.
The Future of Vasana Poli
Looking ahead, Sudheer plans to expand the Vasana Poli brand. He envisions making millet idlis more accessible to people across the state and beyond. By doing so, he hopes to further promote the benefits of millets, support more farmers, and create a healthier community.
Conclusion
Chittem Sudheer’s Vasana Poli is more than just a food stall—it is a movement that champions health, sustainability, and farmer empowerment. His millet idlis, made with love and care, have not only transformed the eating habits of many but have also uplifted the lives of local farmers. Sudheer’s story is an inspiration to aspiring entrepreneurs, proving that with the right vision and dedication, even the simplest ideas can create a lasting impact.