In recent weeks, social media has been buzzing with a playful yet fiery exchange between India’s quick-commerce app, Blinkit, and Pakistan’s popular cookie brand, Crumble. The banter began on Instagram and quickly caught everyone’s attention across both countries. While Blinkit is famous for its super-fast deliveries, Crumble has won hearts with its freshly baked cookies. But this time, it wasn’t about food—it was about who could deliver the best roast!
The playful fight started when Crumble shared a post complaining about Blinkit’s delivery service, hinting that they received the wrong items. Instead of staying quiet, Blinkit jumped into Crumble’s comment section and called out their slow deliveries.
The Beginning of the Banter
Crumble tried to roast Blinkit by sharing a carousel post on Instagram featuring Blinkit’s yellow logo, with the caption:
“pov: yellow company se order karwa liya.”
This small dig turned into a full-blown online roast session. Many people found it funny, but some also wondered if it was appropriate for brands to talk like this publicly.
Blinkit Fires Back
Blinkit, known for its wit on social media, didn’t hold back. They clapped back with a hilarious comment:
“chaddi buddy aap itna obsessed ho underwears se aapko bhi bhej dein? Aapke cookies waise hee 💩 jaise dikhte.”
Ouch! This savage reply had netizens in splits, but it also sparked a debate about professionalism and corporate behavior.
Zomato Joins the Party
Blinkit’s parent company, Zomato, couldn’t resist joining the fun. They replied:
“aapki parwarish ki zimmedari hum kyu le bhai?”
This funny remark added fuel to the fire, making the whole exchange even more viral. The comments were shared widely, with people taking sides, cheering for their favorite brand, and sharing their own opinions about the drama.
Netizens React
People on social media had mixed reactions. Some praised Blinkit and Zomato’s witty responses, while others felt Crumble’s roast was too harsh and unprofessional. Many users pointed out that brands should focus on serving their customers instead of fighting online.
A Lesson for Brands
While this online fight was entertaining, it also highlighted an important point: Brands need to be careful with their social media presence. Humor can help a brand stand out, but if taken too far, it can hurt its reputation. A little fun is fine, but too much negativity can backfire.
Conclusion
The Blinkit and Crumble banter is a perfect example of how social media can bring brands into the spotlight—both good and bad. The playful exchange made people laugh, but it also raised questions about corporate behavior. Brands should always balance humor with responsibility, especially when millions of people are watching.
FAQs
Q1. Why did Crumble troll Blinkit?
👉 Crumble jokingly complained about wrong deliveries from Blinkit, starting the playful fight.
Q2. How did Blinkit respond?
👉 Blinkit fired back with a savage comment about Crumble’s cookies, making the exchange viral.
Q3. Did Zomato get involved?
👉 Yes, Zomato, Blinkit’s parent company, added a funny reply, making the banter even more interesting.
Q4. What was the public reaction?
👉 People had mixed feelings—some found it funny, while others thought it was unprofessional.
Q5. Should brands engage in such banter?
👉 Humor is great, but brands need to be cautious and ensure they maintain professionalism to protect their reputation.